For every 6-bottle bundle of Jolee Rose, Rock Point Pinot Noir Rosé, and/or Del Rio Grenache Rosé sold during the month of October, we will donate $5 to Asante’s Rogue Valley locations to help reduce the cost of mammograms and support educational programs that are aimed at spreading awareness about breast cancer.
October 2025 marks the 16th year we have held our Drink Pink campaign in support of the fight against breast cancer by directly giving back to our community.
Drink Pink is a campaign that's been close to our hearts for well over a decade. However, it took on a whole new level of importance for the Del Rio team when one of our own was diagnosed with breast cancer at just 36 years old.
About 1 in 8 U.S. women (about 13%) will develop invasive breast cancer over the course of her lifetime. Breast cancer is the most commonly diagnosed cancer among U.S. women.
In 2025, an estimated 316,950 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S. About 85% of breast cancers occur in women who have no family history of breast cancer.
There are currently more than four million women with a history of breast cancer in the U.S. (including women currently undergoing treatment and those who have finished treatment).
Statistics from: https://www.breastcancer.org/facts-statistics
Regularly checking your breasts may help you find breast cancer early, when it’s more likely to be treated successfully. But do you know what to look for? Access the breast self-exam guide.
Proceeds from the Drink Pink Campaign are donated to the Asante Foundation to reduce the cost of mammograms and support breast cancer educational programs in the Rogue Valley.
As we celebrate our 16th year of Drink Pink, owner Jolee Wallace would like to thank you for your support of this campaign. We hope your Drink Pink bundles bring you joy.
